Unaddressed promotional mail is second only to personalised mail as consumers most preferred medium for receiving marketing and promotional communications. It is preferred over TV, radio, newspapers, magazines and email.
- 74% of consumers prefer unaddressed advertising mail
- 58% of consumers say it influences their buying decision
- 57% of males and 55% of females purchase as a result of receiving it
Consumers say they prefer unaddressed promotional mail because it:
- provides information about sales and specials
- cuts down shopping time
- provides useful shopping information
- introduces variety to shopping
- helps to make savings and allows price comparisons
- is considered less intrusive to other advertising
